CREATEs Inc. Photoshoot Experience:
Product Photography and Brand Development in New York City
From Plan to Product
With a strong passion for the beauty industry, I was thrilled to be welcomed by an exceptional creative team and given the opportunity to observe and support a full-scale professional photoshoot. Before stepping on set, I completed a comprehensive briefing that covered every stage of the production process—from developing the product concept and casting models to coordinating photographers and stylists, creating detailed shooting plans, and managing budgets and schedules. This preparation allowed me to contribute meaningfully and gain valuable insight into how a professional beauty campaign is brought to life.
Although my role was small, I felt welcomed in the team of dynamic artists. I got along perfectly well, not just with photographers, but with the entire creative staff and, of course, the models. Even before we started, they taught me about the creative process–from the concept of the new product, to planning how to conduct the photoshoot so I could approach the shoot fully prepared. I felt supported and learned the ins and outs of a professional shoot like this. I look forward to more experiences like this and possibly taking on a larger role in the future.
Reflection